About Us


Our Story

ZoeInsights is a mission driven social enterprise empowering people with the resources, knowledge and tools they need to mobilize their own personalized health data, to connect meaningfully with the wisdom of the global health community, and to spend less time on health care and more time living their best possible lives.

ZoeInsights was cofounded by Shaneel Pathak based on his own experience caring for his late wife during her journey as a cancer patient. Shaneel understood the significant challenges patients and their caregivers face during treatment, including having limited tools to manage care and to support making informed decisions.

ZoeInsights is designed to empower people be at the center of their own health journeys based on what is most important to them.

Meet Our Team

Shaneel Pathak, B.Eng, MA, PMP

Co-Founder, Chief Executive Officer

ZoeInsights was born from a desire to improve how patients and their caregivers manage complex illnesses. Shaneel faced these challenges in 2013, after his late-wife was diagnosed with Stage-4 lung cancer.  During their four year journey, Shaneel realized that there were limited digital tools available to consolidate and collate the scattered information for himself, family and their care-team. Shaneel co-founded ZoeInsights with the ultimate goal to empower patients with their own healthcare data to correlate effects, and reduce the emotional fatigue and financial impact.

Shaneel has a B.Eng. in Computer Engineering, a M.A. in Political Economy and has worked in six countries as an IT management consultant. His business and personal experience influenced the design of ZoeInsights. Shaneel is a speaker on the power of health data in your hands at healthcare conferences across Canada; a pilot and avid traveler.

Cory Kapser, PhD

Co-Founder, Chief Technology Officer

Cory and Shaneel became friends through their wives, who used to work together.  When Shaneel explained the challenges he and his wife were facing during her cancer journey, Cory realized that there was a software solution that could be created to help others in similar situations.

Cory is a senior software developer and technical lead with a strong history of delivering solutions in time sensitive and resource limited environments, including startups. He has a B.Sc in Computing Science from the University of Alberta and a PhD in Computer Science from the University of Waterloo. When not in front of computer, Cory can rebuild a carburetor with his eyes closed and dreams of converting a classic pick-up into an electric vehicle.

Mike Urquhart, CPA, CA, MBA, ICD.D

Chief Operating Officer/Chief Financial Officer

Mike's passion for ZoeInsights is driven by his experience as a caregiver to his wife Lorraine, who passed away from NUT carcinoma in 2014. In addition to supporting Lorraine through her journey, he continues to focus on his own physical and mental health challenges, as well as those of his two children.

Mike's passion and industry experience, together with his educational background make him well suited for his role. Most recently he was the COO at cybersecurity start-up Passportal until its  exit to SolarWinds in 2019.  Mike is a Canadian CPA,CA, has an MBA from the globally recognized Kellogg-HKUST program, and is a member of the Institute of Corporate Directors.  He is also a certified personal fitness trainer, and you'll see him blogging regularly about both being a caregiver, preventive care and health optimization.

Utkarsh  Subnis, PhD, MAHc, MBBS

Senior Medical Science Liaison

Utkarsh's experience and training made him realize that healthcare systems around the world have serious problems that can be addressed effectively if we know how to really keep patients, caregivers and families at the center of their problem-solving efforts.

Utkarsh's passion for ZoeInsights comes from the inspiration and product design derived from real-world experiences of patients and caregivers, similar to the co-founder’s experience as a cancer caregiver. That is why healthcare data collaboration features such as Caregiver Access were built-into ZoeInsight’s DNA from the beginning.

As a physician and caregiver to his mother and extended family that lives thousands of miles away, Utkarsh's vision is that ZoeInsights will help with remote management of healthcare data and empower patients and caregivers to advocate for the best treatments available worldwide.

Our Values

Empowering Patients

We have an unyielding obsession with supporting, empowering and advocating for each and every patient that we serve.

Trustworthy & Secure

We are consistently open, honest, and connected to our users and their lives.


We strive to disrupt the unacceptable and to create a better world for all of our users.

Your health data in your hands

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